V n to n
III.4 The 'attract' group
These verbs are concerned with attracting someone to a person or thing. In the case of attract and draw, the noun group following the verb usually indicates the person who is attracted, though attract sometimes involves one object attracting another object. In the case of commend, endear, and recommend, the noun group indicates the thing that someone is attracted to.
Financially, any company wants to attract investors to something new.
In the case of recommend, the Subject always indicates a quality.
The qualities that recommended him to the electorate - his apparent diffidence and lack of ambition - may make him vulnerable as prime minister.
In the case of commend and endear, the noun group following the verb is often a reflexive pronoun. This pattern is V pron-refl to n.
attract commend draw endear recommend
He is the kind of bluff, witty figure who can endear himself to ordinary men and women.